Monday, July 2, 2012

'Success lies in a single word: care'

This is a tea blog, sure, but most of us enjoy the occasional cup o' joe, too. You'll also, no doubt, enjoy this promotional short film from 1961 — a "Mad Men"-era bit of genius titled "This Is Coffee!" Dig the bongos, the poetic voiceover, the percolating tips and the travel to distant lands ...

How, then, do we make the perfect cup of coffee to our taste? Success lies in a single word: Care. Three simple ingredients go into the brewing process: water, coffee, time. Care will produce a perfect result every time.

We could say the same of tea, yes?

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