Wednesday, November 28, 2012

Morning fiber, morning tea

Sometimes I stand there in the morning, in the kitchen, staring into space. Boil, kettle, boil.

During one such empty reverie recently, I stared at the side of my cereal box instead. It was a new purchase, a brand I'd never heard of before — Peace cereals (boasting "premium all-natural, non-GMO ingredients that have been verified by a trusted third party") — and a blend called Walnut Spice. My eyes drifted over the ingredients label. That's odd, I thought.

Amid the expected grains, flour, sugars and nuts, the ingredients of this particular cereal include "Assam Black Tea Leaf" and, further on, below some additional spices, "Rooibos Tea Leaf." As much as I enjoy using tea as a savory ingredient, I'm puzzled by the choice to use both regular and the rooibos teas for flavoring here. I contacted the company; no response. Anyone got ideas?

Peace has a sizable line of cereal flavors, including — now this sounds good right about this time of year — Chai Fiber Flakes.

No comments:

Post a Comment