Tuesday, July 23, 2013

Tuesday tea tunes: 'It's All Too Much'

This article likely resonates with any tea lover who's been a bit overwhelmed by the abundance of choices offered by some tea companies. Samovar founder Jesse Jacobs waxes critical of the affordances peculiar to American consumerism. With so much available to us — on tea shelves and elsewhere — we waste energy and focus making trivial decisions. Securing something we like, or at least can live with, creates a habit, which we then cling to with desperate pride. More to the point, I'm often suspect of tea companies that hawk hundreds of varieties and blends instead of a few things they do really well. Quality vs. quantity, etc.

Joe Jackson wrote a song about this very double-edged blade: "It's All Too Much" ...


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