5 years ago
Thursday, September 10, 2009
In the perpetual struggle to successfully market teas in America, one Chicago shop has — understandably — caved to the bean (yes, that's a Chicago pun). A shop in the Lincoln Square ’hood called the Loose Leaf Tea Loft has changed its name — to Latte on Lincoln. New owners acquired the place in June and added coffees, salads and flatbread pizzas to the menu.
Says owner Shalini in an email to t2: "We changed the name to Latte because Latte can apply to tea and coffee drinkers alike. Although I am a tea lover and drinker, my husband (and most of the people in this neighborhood, it seems) are coffee afficianados, and so the wider appeal of offering tea and coffee has made good business sense for us so far with the new name and new look. We do still offer all the flavors that Loose Leaf Tea Loft had, and then some ... so I'm hoping tea will become more popular as we go along."